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01.05.2012. Design of new Schedro TM sauces. Backstage


Release Workflow

Photoshooting for the rest of Schedro TM sauces, started back in 2011, was produced by Praktika Agency. For the photographer Taras Dovgich not to get bored during the work, the following characters with serious faces were wandering around him: food stylist Sonya Gukailo alone with her assistant, the reps of the customer Anna Motina and Yelena Brodska, the rep from Praktika agency, the rep from our agency Anna Beshkenadze and a cat. A spacious studio in Kyiv downtown was located in an ancient house near Mikhailovsky Cathedral. The air outside was as cold as 17, so we didnt go outside a lot. Everyone preferred to stay in.

Scottish fold with straight ears, who was a bonus to the rented studio, was disquiet.


Photosession for the new Schedro TM sauces, 2012




That, actually, was for a reason. Because all the necessary for the shooting sorts of meat were finally found (its still the capital of Ukraine). However, we failed to find any lamb. Poor cat.



Photosession for the new Schedro TM sauces, 2012



At some stages, one has to use a spoon, but most of stages imply forceps usage. Even though the composition looks careless and sloppy, position of each element is strictly specified by food stylist.



Photosession for the new Schedro TM sauces, 2012



By the way, if you are about to shoot meat, its not necessary to fry it for real. A heat gun would be just fine, which is very convenient, because the process of frying the areas of meat loaf is easy to control. Some parts need more, some need less.

With the help of an unusual pallet of spices and natural colours, food-stylist produces the final look. The result was extremely tasty. We realized, that it was raw meat, but we wanted it so much.



Photosession for the new Schedro TM sauces, 2012



Face expressions would be more suitable for a spaceship launch, but looks like new type of sauce launch is of no less importance.


Photosession for the new Schedro TM sauces, 2012



Some designers find drawing easier than telling. But some can tell everyone around and show how good the final design will be during two days.


Photosession for the new Schedro TM sauces, 2012



But the most remarkable thing is that this vibrant story is not too different from the



Not an everyday thing: the customer is not only present at the photoshoot, but also thinks of how to make the picture perfect. Most customers dont go further than the phrase I pay you to think instead of me.


Photosession for the new Schedro TM sauces, 2012



Unlike the designer, food stylist assistant worked in silence. He not only prepared spare parts for photocompositions, but also treated everyone around with soup, salad and whatever cooked from the unnecessary foods. That was tasty.


Photosession for the new Schedro TM sauces, 2012



Alt. Photosession for the new Schedro TM sauces, 2012



Sometimes, when it falls and doesnt erect, clyster can be of help


Photosession for the new Schedro TM sauces, 2012



Photosession for the new Schedro TM sauces, 2012



In order not to move around the composition elements all the time, they can be temporarily put to background. Theyre not visible there


Before the era of digital cameras, the customer, should he be present at the photoshoot, would be made to look into viewfinder of film camera. Thats where he would see the turned image and he would train his imagination thinking how it would look in the final design.








Photosession for the new Schedro TM sauces, 2012



In those old times, the customer would wait for the film to be developed and scanned. Unexpected things could happen alone the way: none of the shots would be suitable for further work.

During the photoshoot of Schedro TM sauces, intermediate frames would be assembled with package design. The customer could see how the snapshot correlates with other elements of package design without training his imagination.


Photosession for the new Schedro TM sauces, 2012



Photosession for the new Schedro TM sauces, 2012



The right meat needs the right Adjika



Photosession for the new Schedro TM sauces, 2012



Undyed (unpainted) varenyky


Photosession for the new Schedro TM sauces, 2012




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