Main / NEW / 2012
01.05.2012. Design of new types of TM Schedro sauces
1st of May for ketchup is the same as New Year for Mayonnaise. It’s a great holiday in Ukraine and other post-communist countries. It’s the season start. For the united proletariat of the world to taste the new ketchup or sauces on warm May holidays, the producers should start working at it on cold January.
At the initial stage Praktika agency, who were in charge of food photography did the final selection of subject for photos. Then, in cooperation with Taras Dovhych Studio and food stylist Sonia Gukaylo, an interesting photo session was taken and they received wonderful images for packing. Using them, Goroh agency created design of new ketchup and sauces of Schedro TM. Later we took the control over the new designs printing in the printing factory. Then, new package with the new design got Kharkiv fat factory, where tasty and spicy novelties of Schedro TM were placed into these packages. Later, they swept across retail shops in Ukraine, Russia, Belarus, Moldova and Armenia.
Sauce of Salsa
Sauce of Adjica
Customer: Trade House Schedro, Dnepropetrovsk, Ukraine. www.schedro.ua
Design: Yuri Zhuravel, Goroh agency
Photo: Taras Dovhych, www.dovhych.wordpress.com
Food-stylist: Sonya Gukaylo, www.sonyagukaylo.com
Prepress: Oleg Yanchenko, Goroh agency
Packaging type: Doy-Pack from metalized laminate film
Press type: rotogravure printing
Press: “Ukrplastic”, Kiev, Ukraine. www.ukrplastic.com
Cost of the design of new types of TM Schedro sauces — $2000
Design — $1500
Prepress — $500
Project start — 23.01.2012
Project finish — 15.03.2012
Total duration — 53 days
On topik: previous design of TM Schedro sauces
Off topik: Mojito. Design of new drink from TM Biola
What kind package design can we create? We can create any design for any package.