01.01.2011. Web-site KLW. Surpassing expectations

To hear the Customer. To do what he needs. And to give him a bit more than he expected. These are the principles which lead to success in any business area.

In March 2011 Goroh agency won in the tender for the best project announced by “Interpipe” company for the web-site of a wheel brand KLW. It was required to submit for
the Customer’s consideration a web-site design developed within the frames of existing corporate style of KLW. Also the variants for applying flash-animation in the web-site interface had to be offered.

For the tender we submitted not just beautiful images illustrating future design of
the web-site but actually ready pages with embedded flash-animation.

KLW is the brand under which the world’s largest exporter of railway wheels, “Interpipe” company, is performing its activities. Several years ago this company became aware
of its world’s leading position in such areas as manufacturing and export of pipes
and railway wheels, and decided to change its “face”.

Corporate style of “Interpipe” is one of the most human and simple among Ukrainian heavy industry enterprises. Simple logo, natural corporate colours and minimum of additional elements. Especially that fact should be noted that almost no industrialized images involved into the company’s style. In general there are images of people, their emotions, nature
and a little bit of ready goods in all their shining beauty.

The development of KLW web-site on the basis of their corporate style was an entire pleasure for us. Subjects of animated fragments of the web-site deliver pleasant emotions and feelings connected with railway travels which represent the main and the most important result of “Interpipe” company’s business activity.

Site “KLW”. Intro. Simple, understandable and unpretentious




No epic canvas with the streams of pouring metal, absolutely no dirty-faced tired men
and the text which was ‘by some reason’ printed with black letters on a white background. Tranquil design for a pleasant reading and viewing the images in motion.

Section “ Brend KLV ”. European view from a window of a train

Section “Products”. Well... Could not do it without at least some melted metal

Section “Klients” . Train rushes at full speed in a plain field…


In this plot we showed an ordinary Ukrainian landscape… In about 50 years.

Section “News”


During Lumière Brothers’ time the arrival of a train was such an exciting event that it was documented on a film. We immortalized this event in flash.

Section “Contacts”


Customer: “Interpipe Ukraine”, Dnepropetrovsk, Ukraine, www.klw.biz
Coordination from the Customer’s side: Liudmila Novak, “Interpipe Ukraine”
Scenarios: Yura Zhuravel’, Sasha Fediy, Goroh agency
Graphics: Yura Zhuravel’, Sasha Fediy, Goroh agency
Flash: Sasha Fediy, Goroh agency

Web-site design cost.
Scenarios – $400
Flash-illustrations: $3500
Development and implementation of administration system: $3000

Project start: 17.03.2010
Project finish: 01.01.2011
Total duration of works: 9.5 months

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