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25.04.2010. Restyling for TM „ Juices Lito”

As the practice shows the creative design of mass products caresses eyes and hearts of quite a small group of people: customer, designers and marketing experts. That’s all…

All others: trade representatives, merchandisers, sales people, melters, doctors and their patients, taxi drivers and their passengers, students and their teachers, country folk and their numerous relatives…
All and everybody who are far from art, design, proportions and creative ideas do not apprehend a new product and as a consequence do not buy it. Target audience (in most cases) does not care a damn for creative ideas. New product and its design should be clear for normal human being, the design should be “comfortable” for perception, “friendly”.
Label design of “Juices Lito”, developed by Goroh agency last year apparently did not touch the masses. As the result of research carried out by the Customer the decision was made about end-to-end repositioning of this trade mark which would include the redesign of the whole series, TM logo. Moreover simultaneously with the release of renewed product an integrated advertising campaign would be launched.
New design reflects clear, bright and colorful summer on the label. Orchards and vineyards, ultramarine sky and dazzling sun shining through the leaves – these are the images clear even for a street cleaner.

Advertising campaign contains also those summer images which are understandable for every person. Within the frames of this campaign Goroh agency developed the design of poster and P.O.S. materials under the general slogan: “Juices Lito – just summer!”

Customer: “Erlan”, Dnepropetrovsk, Ukraine.
Design: Yura Zhuravel’, Goroh agency.
Prepress: Sasha Fediy, Goroh agency.
Printing: printing house “Printyard”, Dnepropetrovsk, Ukraine.

Order label design


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