01.06.2014. “Shalom, baby!”. Logo and identity of the family club

Prim walls of cultural and business center “Menorah” were filled with children laughter and hubbub on the first day of summer. It was an opening of the family club “Shalom, baby!” Its logo and identity were created by Goroh agency.

At the beginning, long before the opening of the club, its logo was approved. The main element of the logo is a very stylized palm that looks like the caressing sun rising above the horizon and which says to each kid “Hi, baby!” in different languages.

Design is as creative as a customer is. That rule is 100 % justified: a customer has chosen the funniest version of the logo to our opinion.

An idea of style of the family club “Shalom, baby!” lies in the pictures of children messing around and fooling and altogether spending their time with joy. Around them, as a background pattern, it is shown “what they are made of”.

Identity of the family club “Shalom, baby!” was used everywhere: from an interior design to a web-site design. It makes even serious fathers and strict mothers smile. It touches grandmothers and pleases grandfathers. There was a time when all of them were children. Those serious fathers were made of “freckles and shekels, rules and tools”. This is what our fathers were made of. What is more, they were made of “springs and slings, glasses and passes”. And our strict mothers were made of “flowers and bowers, rings and wings, tissues and issues, dresses and guesses”. This is what our mothers were made of.

Sport room’s interior

Dressing room’s interior

Customer: family club “Shalom, baby!”, Dnepropetrovsk, Ukraine. www.shalombaby.com.ua
Design: Yuri Zhuravel, Goroh agency
Text: Oleg Garagulya, Goroh agency
Coding and programming of the site: Dima Orlenko, STM-design. www.stm.dp.ua




In topik: creating of the name and logo for TM “Good Mark”
Also in topik: logo and identity of the boutique “Post Scriptum”


Examples of identities, which were created by Goroh agency for other customers.