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Main / NEW / 2007 13.06.2007. Poster “Calypso”.
A new poster of mineral water “Calypso” continues advertising traditions of this trademark. Greek goddesses keep their beauty forever as they do not drink tap water, but only water of the trademark “Calypso”. A fragile, but strong goddess brought a whole jar of good water. (Tah-dah! Here comes a rattler! It is sold in the nearest supermarket!). 
Design of an intended advertising poster turns into a regulated process with little creative ideas included. A customer is offered rough copies of the poster at the first stage. 
“Well, a previous poster contained an amphora of water “Calypso”. Let’s make a whole pool of water “Calypso”; kind of it is healthy for inside and outside, and mosaic a bas-relief bottom as it is on the label. Just to be recognizable”. 
“Once upon a time Calypso took a walk in Olympus, she walked and walked till she tired out. At last, hey-pass, there is a branded water source of the trademark “Calypso”! Why does not she attitudinize and rest? At that very instant, when she does not expect anything, she should be…gunned”. 
“And this is a mixture of two choices. There is a branded swimming pool and attitudinizing Calypso”. One is making a mighty big mistake who believes that to make a nice picture of a gorgeous model is the most difficult thing in an advertising photography. To choose the only one photo among plenty of clacked ones is the most difficult task. Little donkey died choosing the best of two heaps of hay. And we have here some hundreds of images. 
We were choosing... 
We kept on choosing her... 
... We were choosing and choosing... 
Look straight in the eyes! Not to straggle! 
Are you tired? Well, after all we have chosen her To complete the poster preparation, we need just some spare parts... 
Silver glass (not branded) 
Model of Calypso 
As all Greek swimming pools are shabby, we have made specialized 3D atrium 
And the last, but foremost detail – beautiful bottles of water “Calypso” 
Customer: LLC “Biotrade”, Dnepropetrovsk, Ukraine. www.biola.ua Art director: Oleg Garagulya Idea, design, 3D-graphyc: Gleb Guralnick Photo: Alexander Reshetniack, RaStudio, www.rastudio.com.ua Press: Print shop “Art-press”, www.art-press.com.ua 2007
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2007
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