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Main / NEW / 2007 2 getimagesize(): Filename cannot be empty in a "/var/www/enDoaF/en.goroh.ua/lib/content.lib.php" [434] 15.05.2007. Air Fresheners of the TM Breezy. New Package Design.
LLC SC Firm Leda, the sole distributor of goods of the TM Breezy in Ukraine, is our new customer. Therefore, we did not follow the brief aimed at careful restyling with retained maximum recognizability. We have proposed the first package design concepts, which turned over compared to then existed line. Quote: Anyway, we are sorry we cannot use the concept for the TM Breezy. What we need is the actual design renewal. Since this is quite a widely promoted TM, we aim at the recognizability of the trademark design. We cannot take the risk in redesigning the trademark as the product will not be recognized by our customers”. Eventually, we narrowed down our work to “Z” replacement in the logo as previously two letters with hanging elements stood by side, to the unified color scheme for the entire range of products and to the selection and change of illustrations, where larger elements were used as compared to the old package design. 
We convinced again that to make a light restyling is harder than to design a brand new package. Customer: LLC SC Firm Leda, Odessa, Ukraine. www.firmaleda.com.ua Design and prepress: Gleb Guralnick, Goroh agency. 2007
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2007
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