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Main / NEW / 2007

21.02.2007. Agrobank. The 8-th of March Card Design Tender.



14:00:00



Despite the fact that we would rather not to participate in unpaid tenders, it makes sense to do so from time to time to have no slack. More to that, the initial “grandiosity” of the tender was not bend, i.e. in case we have any ideas - we are bidding, if no – bugger it.




Our option is stated below and above. We were eager to “play” with the bank logo in a creative manner, as well as to follow the subject of the card – the 8-th of March. You may get acquainted with the corporate design of the CJSC Agrobank on the site www.agrobank.com.ua.




We had lost a tender anyway. However, we had the opportunity to analyze the winner design as a bonus for the participation.




The winner’s sample is printed on the design cardboard, which is iridescent. Trinkets like ribbons, bows, rings and all that jazz are added to the card. As developers and organizers believe, this should evoke tenderness of 200 female VIP-clients. The impression is created that the judgment about what rich women like, is based upon the range offered by the nearest marketplace.




One or the other – whether we have a high opinion of business-ladies’ tastes or the bank’s staff thinks amiss about them.



Tender’s organizer: CJSC Agrobank, Dnepropetrovsk, Ukraine.
Loser’s idea: Oleg Garagulya.
Design: Gleb Guralnick.



2007



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