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Main / NEW / 2008

01.12.2008. “LOGOS” corporate identity.


“LOGOS” group of companies combines various and sometimes unexpected business directions. Nevertheless common logic in the corporation development can be easily traced. “LOGOS” has been consistently developing pleasure industry in Ukraine: prestigious cars, yachts, wines, SPA, etc.




Experts from “Goroh agency” have systematized the existing results into the brand identity guidelines and contributed there some new elements which brought completion and gloss to the style at the same time regulating every day usage of corporate style.




Observing style in business communications






Style criteria in any aspect of its presentation





Style in internet and intranet





LOGOS corporation incorporates the following companies:

— “Logos-Sport” Company (presenting in Ukrainian market a range of famous brands (“BRP”, “EZ Loader”, “Starcraft”)in the field of active rest: waverunners, 4-wheelers, scooters, bikes, snowmobiles, sport and cabin motorboats, inflatable boats, outboard motors, light-motor airplanes;

— “First National Winemaking Holding” (PNVH) incorporating as the managing company “Inkerman plant of fine vintage wines” (Sevastopol, AR Krym), “Tavria” (Novaya Kakhovka, Kherson region) as well as primary winemaking bases: “Kachinsky+” (AR Krym, Sevastopol winemaking region) and “Chernomorets” (AR Krym, Bakhchisaraysky region, “Peter Mertes” plant (Georgia) and “Askoni” (Moldova”);

— autoholding “Aliance Auto” incorporating Mercury Company (official distributor of Subaru cars in Ukraine) and “Modena Auto” (exclusive distributor of Maserati premium cars in Ukraine);

— development company “Logos-Invest” (establishment of “Babylon” trade centers);

— holding “Gelios” (manufacturing of furniture and furniture components and their sales at “Sem’ya” supermarkets);

— “Logos-Style” (clothing, jewelry, clocks and accessories boutiques);

— creative-club “Bartolomeo”;

— SPA-centre “Tsunami”;

— trading house “Market-Group”.


Customer: “LOGOS’ corporation.
Coordination: Vika Tokareva, Art Director of “LOGOS’ corporation.
Management: Olya Shilan, Customer Manager at “Goroh agency”.
Design: Dasha Zhidko.



2008



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