06.04.2008. “Olympic-2”. Advertising campaign: ”House-warming is coming”.
There are lots of building companies in Dnepropetrovsk which offer “turnkey apartments”. Indeed future dwellers receive keys from “armor-plated” door which securely guards concrete walls, cement floor, plastic windows, lavatory basin for workers, and (if you are not lucky enough) interior partitions. That’s all.
Residential estate “Olympic-2” really offers “turnkey apartments” for those who prefer fast warming-up without any repairing renovations in their own or neighboring apartments, i.e. you have to buy only house slipper - the building company took care of all other things. Advertising slogan: “Come in and live”.
Implementation of advertising campaign: placing on billboards. Customer: “Ukraine – Canada”, Dnepropetrovsk, Ukraine, www.mck.com.ua Coordination from the Customer’s side: Zhivonos Tatyana. Designer: Zhuravel Yury.
