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Main / NEW / 2009

05.03.2009. Renewed design of “Quake” drink of TM “Biola”.


JSC “Erlan” produced a popular lemon drink “Quake” in a new design.



“Quake” drink is one of the oldest items in TM “Biola’s” portfolio which has been produced with nearly unchanged look from the very beginning of “Erlan” factory’s foundation in 1997. Taking the above into consideration the decision about image renovation is fair but still a bit risky since the product sales are high and stable despite of obsolete design.



New trendy design is targeted at youth market and is executed in stylistics supporting “Icy Cola” style.



Huge, possessing all visible part of the label, “golden” (since the label is printed on metalized film) letter “Q” in the centre of which on the red background the name of drink is placed acting as a distinctive “stopper”. The color of bottle and the lettering of the name are left unchanged showing continuity with old design.

Customer: “Erlan”, Dnepropetrovsk, Ukraine.
Design: Yura Zhuravel’ and Oleg Garagulya.
Printing preparation: Yura Zhuravel’ and Sasha Fediy.
Press: “Blitz-Flex”, Kiev, Ukraine. www.blitz-flex.com



2009



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