29.07.2009. Promotional poster for TM “Biola Juices”.
Promotional actions are considered to be one of the most efficient marketing tools. The mechanism is unchanged and quite simple but still sufficiently increasing the sales during so-called “dead seasons”.
During the action of TM “Biola Juices” a tourist voucher for visiting an exotic resort and the prize money are raffled off. The action also has “consolation prizes” – free “Biola juices”. The principle is simple: “Look under the cap!”
For the promotional action Goroh agency designed a promotional label and two promotional posters: one – containing the explanation of action conditions – for selling points, and another one – for exchange points to swap the bottle caps for prizes.
Customer: Biotrade, Dnipropetrovsk, Ukraine. www.biola.ua Design and printing preparation: Yura Zhuravel’, Goroh agency. Press: “Art-Press”, Dnepropetrovsk, Ukraine. www.art-press.com.ua
